VELUX Cookie policy
Last updated 9 October 2026
This Cookie policy covers https://velux.smartclimate.app/a (the "website") which gives a visitor the possibility to browse our website and use our services.
This website is operated by VELUX A/S, registered in Denmark with registration number 30 00 35 19 and registered office at Aadalsvej 99, DK-2970 Hørsholm, Denmark, the parent company of all VELUX companies.
In this Cookie policy, we explain how VELUX A/S collects and uses data through cookies and similar technologies deployed on the website.
What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) by a website you visit. Cookies enable the website to recognize your device on subsequent visits, remember your actions and preferences (such as language, font size, or login information), and analyse how the website is used in order to improve its functionality, performance, and security.
Similar technologies include pixels, web beacons, local storage, and other tracking tools that perform functions comparable to cookies — such as collecting information about your device, your activity on the website, or your interaction with our content.
For ease of reference, cookies and the technologies listed above are hereinafter collectively referred to as "cookies".
Cookies can be either session or persistent cookies.
- Session cookies are temporary and cease to exist when a browsing session ends by closing the browser.
- Persistent cookies on the other hand remain on your device after a browsing session has ended. These only cease to exist after a set time has expired.
Cookies can also be first party cookies or third-party cookies.
- First party cookies are cookies controlled by the site owner.
- Third party cookies are cookies controlled by vendors or partners, the site owner have allowed to be stored on a visitor's device through tools or elements embedded into the website.
Processing of personal data
Only some of the cookies used collect data regarding visitors and their behavior. However, some of the information processed, such as IP-address, cookie identifiers or usage data is or may later become personal data. To learn more on how we process personal data collected at our digital platforms and your rights, please refer to VELUX Privacy policy available on the website.
Storing cookies on your device
The law states that cookies can be stored on your device without consent, if they are strictly necessary for the operation of this website. All other types of cookies need your permission before they are stored, and you can customize or withdraw this permission at any time.
What types of cookies do we use?
Based on the purpose cookies or similar technologies used on this website can be divided into the following categories:
Necessary (Always on)
These cookies are essential for the website for it to work properly by enabling functions like site navigation and access to secure parts of the site. They also make it possible for the website to remember certain settings such as language settings. These cookies are always active as the website cannot function properly without them.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
|---|---|---|---|---|
| velux-pilot-consent-v1 | This site | Remembers whether you accepted or declined cookies, so the banner does not come back. Stored in your browser, not sent anywhere. | 6 months | Local storage |
| __cf_bm | HubSpot (Cloudflare) | Protects the sign-up form against automated abuse. Only on the Danish and German sign-up forms. | 30 minutes | HTTP Cookie |
Statistics (Optional)
These cookies help us improve visits to the website by collecting data and analysing how visitors interact with the website by collecting and reporting information anonymously.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users. Tells returning visitors apart, so a visit is counted once. | 400 days | HTTP Cookie |
| _ga_22LSWNLSXC | Google Analytics | Keeps the state of your visit so we can count pages and clicks. | 400 days | HTTP Cookie |
| __exponea_etc__ | Bloomreach | A visitor ID. It lets VELUX recognise you if you arrived from one of its emails, and links your sign-up to your visit. Danish version of the site only. | 400 days | HTTP Cookie |
| __exponea_time2__ | Bloomreach | The timing of your visit. Danish version of the site only. | Session | HTTP Cookie |
| xnpe_55144934-f5ee-11ec-af2b-3607c69629ae | Bloomreach (on exp-api.velux.dk) | Bloomreach's copy of your visitor ID (the same value as __exponea_etc__), stored by Bloomreach's own domain so that the visitor can be recognised. Danish version of the site only. | 400 days | HTTP Cookie |
| __exponea_last_session_* | Bloomreach | The start and last activity of your visit. Stored in your browser and removed when you leave the page. Danish version of the site only. | Session | Local storage |
We use cookies only for the purposes listed above. Where necessary to fulfil these purposes, we may share data collected through cookies with, or provide access to it for, the following recipients:
- VELUX Affiliates in your country — for statistical purposes (e.g. to measure interest in the SmartClimate products) and only in an aggregated manner.
- Service providers, particularly the technology providers listed above, that assist us in the improvement and optimisation of our platforms.
What if I prefer not to have optional cookies?
If you do not want VELUX A/S to place or read optional cookies on your equipment, you can reject all optional cookies by clicking the "Refuse" button on our cookie banner that is presented to you when you are visiting the website. If you change your preference you can update your consent status with the button below.
You can also easily clear the cookies from your web browser for the website. Upon your next visit to the website, the cookie consent banner will be displayed again, allowing you to make a new selection.
How can I remove cookies from my browser?
Cookies can be removed manually by clearing the browsing history of your browser. To enter the menu for clearing browser data in most browsers press [CTRL]+[SHIFT]+[Delete]. This will remove all cookies from all websites you have visited. The menu can also be found in your browser settings. Below you will find instructions for managing cookies in the most popular browsers:
Google Chrome
- Click the three-dot menu in the top-right corner and select Settings.
- Go to Privacy and security > Cookies and other site data.
- Click See all site data and permissions to review or remove cookies, or select Clear browsing data to delete them.
- Choose the time range, tick Cookies and other site data, and click Clear data.
Mozilla Firefox
- Click the menu button (three horizontal lines) and select Settings.
- Go to Privacy & Security.
- Under Cookies and Site Data, click Clear Data.
- Select Cookies and Site Data and click Clear.
Microsoft Edge
- Click the three-dot menu in the top-right corner and select Settings.
- Go to Privacy, search, and services.
- Under Clear browsing data, click Choose what to clear.
- Select Cookies and other site data and click Clear now.
If you are using a different browser, you may refer to aboutcookies.org (in English) for step-by-step instructions on how to remove cookies in many popular browsers.
Changes to this cookie notice
We may update this Cookie policy to reflect changes in our cookie practices or legal requirements. Any updates will be posted on this page with an updated effective date.
Contact us
If you have any questions or concerns about our use of cookies, please feel free to contact us at privacy@velux.com.